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"The Promise" wins the 2009 Popjustice Twenty Quid Music Prize
Posted at 10:24 AM, 09 September 2009 -

Girls Aloud's "The Promise" won this year's Popjustice Twenty Quid Music Prize, as voted live in London last night by a panel of invited judges. Girls Aloud have won the prize five times in the last seven years.

The Saturdays' "Up" came very close to knocking "The Promise" out, as well as Calvin Harris' "I'm Not Alone", which made it through to the final round - judges were split into five groups and asked to judge melody, lyric, production, vocal, and "everything else" respectively.

In an unexpected turn, Girls Aloud's "The Loving Kind" was nominated as one of the worst songs of last year, by none other than Nicola Roberts, who was there to collect the prize - Sugababes' "Girls" ultimately won the Twenty Quid Invoice Prize.

The Popjustice Twenty Quid Music Prize was established as a light-hearted antidote to the more serious Mercury Prize - where the winner receives £20,000. Peter Robinson, Popjustice editor and chairman of the 35-strong jury, told the BBC News: «The voting process is sort of a shambles. I draw up a shortlist of 12 songs and then, over the course of the evening in a pub with a lot of alcohol, a group of judges who have applied through the website eliminate one song at a time.»

Nicola Roberts arrived for the "ceremony" during a heated argument over whether her song or Tinchy Stryder's "Take Me Back" should remain in the running. «The best song won in the end», she said. However, Nicola expressed dismay that the £20 note came «in a little plastic container»: «You can't actually spend the money, but it's there on your shelf,» she laughed.

The shortlist:

"The Promise" - an example of what was considered during the judging
'Beat Again' by JLS
'Better Off As Two' by Frankmusik
'I'm Not Alone' by Calvin Harris
'In For The Kill' by La Roux
'Love Etc' by Pet Shop Boys
'Method Of Modern Love' by Saint Etienne
'New In Town' by Little Boots
'Take Me Back' by Tinchy Stryder
'The Promise' by Girls Aloud
'Up' by The Saturdays
'The Boy Does Nothing' by Alesha Dixon
'The Fear' by Lily Allen

Past winners:

2003 "No Good Advice" Girls Aloud
2004 "Some Girls" Rachel Stevens
2005 "Wake Me Up" Girls Aloud
2006 "Biology" Girls Aloud
2007 "Rehab" Amy Winehouse
2008 "Call The Shots" Girls Aloud
2009 "The Promise" Girls Aloud

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