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Mini Viva lead the way in the next generation of advertising
Posted at 6:09 PM, 09 September 2009 -



Geffen UK is pushing Mini Viva online with free music downloads, a social networking widget and MPU ads featuring the video for "Left My Heart in Tokyo".

Imperial Leisure, the developers of the interactive MPUs, say: «We helped Mini Viva lead the way in the next generation of advertising, allowing the users to control the girls live within the ad. Make them dance, perform ‘Left My Heart In Tokyo’, watch their video, get a free download and buy the single!»

Mini Viva's debut single "Left My Heart in Tokyo" is also being promoted with the help of AdMob, the world's largest and fastest growing mobile advertising platform, and leading media agency MediaCom.

Colin Barlow, president of Geffen UK, said: «With new artists being launched on a daily basis, we work in an extremely competitive arena and we're always looking for ways to capture people's attention. Technology now enables acts to raise their profile and start a dialogue with their fans in many new and exciting ways. The mobile channel provided an ideal opportunity to reach Mini Viva's prospective fan base.»

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