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Mini Viva in the press: The Guardian, NME
Posted at 3:47 PM, 17 July 2009 -

Mini Viva are today's "New band of the day" in The Guardian. Paul Lester writes: «They're rough and raw for the polished-pop milieu, which is good, and they've got a lot to learn, but there are groups, plenty of them, who could learn a thing or two from them, even at this early stage in their development, even this late in the game.»

Seeing Mini Viva in NME this week (more of that below) reminded Lester of «how wonderful it would be if there was more two-way traffic between indie and pop». Just like in the early '80s, when there was a new sense of "dual engagement": «of indie bands using pop techniques to infect the mainstream with "awkward" ideas, and of pop acts seeking the edge and cred of rock».

Paul Lester says that Mini Viva are «the act most likely to encourage a productive dialogue between indie and pop, between the art world and the chart world». He adds that Mini Viva are the new Mel & Kim, the '80s pop duo that was under the guidance of production team Stock Aitken Waterman ("Respectable" is one of the great tunes to remember).

This week, Peter Robinson guest-edited the Radar section of NME and named Mini Viva «the next biggest girl band in the universe». You can read the brilliant interview on their MySpace (Little Boots also seemed to enjoy it).

Robinson says that «Mini Viva's pop music, like the very best pop music, has not been invented for the benefit of children or idiots». He talks about «Xenomania team's ruthlessly efficient attitude, a perfectionist approach which frequently results in era-defining pop tuneage». «And yet, there's a curiously unmanufactured feel to Mini Viva», he adds.

Mini Viva have also recently appeared on the website of French magazine Première and on Argentinian magazine Si! . The plan for international pop stardom sure seems to be on course.



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